“Makeup mirror on the wall, which brand is the fairest one of all?”
It is difficult for Making Up America to choose the best makeup of them all. We are partial to Dior if you insisted on making us choose just one. However, many cosmetic lines have unique products. Check out the favorites of this makeup artist in a previous post. The fairy tale question came about over the realization that yet another great brand was going down the path of its owner’s whims.
Sephora is selling Shu Uemura as if they are gone forever from the United States. However, you’ll be able to buy the iconic eyelash curler online now instead of off the shelf. Thankfully, we know how well the lash curler works so the online sale works fine but as for trying out other products we are out of luck. With so many products to choose from, it is no surprise they are pulling the makeup but it is unfortunate when the driving force behing a creative line is gone (i.e., Kevin Aucoin). Usually the conglomerates like Estee Lauder or L’ Oreal buy out a cosmetic company(i.e., Bobbi Brown, MAC, Clinique… all Lauder and Lancome, Kiehl’s, Armani…all L’Oreal)…say it’s not so, Smashbox too! Yes, the sons of MaxFactor were bought out by Lauder this month. The other giant, which owns Dior, Benefit, and Make Up For Ever… No, they are not owned by L’Oreal but by LVMH. There it is, 3 global companies that own the majority of cosmetics available.
Making Up America read up on the decision by L’ Oreal, which bought the cosmetics line following the death of the Japanese namesake, to get ride of the line in the US. The following link contains an interview by New York Magazine of Gina Brooke, who used to be creative director of the line.